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Mantiq Launch
- Role
- Team lead
- Company
- Giv AI Labs
- Year
- 2025 – now
- Built with
- Next.js, TypeScript, Node.js, AWS ECS, and AWS Cognito
Overview
Mantiq Launch takes a founder from an idea to a live business. They describe the idea once; the product validates it against the market, builds the brand and puts a website behind it. I lead the engineering team and work hands-on in the product app and the backend behind it, from AI employees scoped to each organisation to the path from brand and research to a finished marketing campaign. Alongside it, the team builds AI tools for teachers.
What I did
- 01Lead the engineering team building the product, from planning through release
- 02Built AI employees: agents scoped to each organisation that work from its synced data and reply within the setup it has configured
- 03Built Brand Studio and Market Research with the team: the inputs that the marketing campaign, the product’s end result, is generated from
- 04Moved authentication to AWS Cognito and services onto ECS
- 05Work with the business side on what to build next as the company grows
One brief behind 21 tools
Every tool, from the validation report and brand studio to market research and the website builder, reads from the same business brief. Most of my product work happens here: building tools on top of that shared brief so a founder never has to explain their business twice.
From brand and research to a campaign
Brand Studio captures how a business looks and speaks; Market Research finds its audience, channels and competitors. We built both as inputs, so the end product, a marketing campaign, is generated from the business’s own brand and research instead of a generic template.
AI employees that know the business
I built AI employees: agents scoped to a single organisation. They work from that organisation’s synced data, its brief, brand and research, and keep their responses within what it has set up, so every answer reflects that business rather than a generic one.
Infrastructure that keeps up
I moved authentication to AWS Cognito and the services onto ECS. That gave the team managed sign-in and containerised deployments we can scale as more founders use the product.
Leading the team
I run planning and code review for the engineering team, and work with the business side on what to build next, so the roadmap follows what founders actually need.
Product names and imagery belong to Giv AI Labs.